GAP does it again

At the risk of this blog reading like planted viral marketing tool for GAP (that's more something DVF would do), they really are on fire right now. After presenting an A/W '09 collection that - yet again - had fashion editors thanking Gucci they've worked so hard in the past for their 30% discount cards, they're about to launch their annual collection with the winners of the CFDA Awards in America. In the past it's been white shirts by Philip Lim and the Rodarte sisters, but this year of course they've got fashion's wunderkid Alexander Wang reworking khaki. It shouldn't work. Wang is an edgy, 24-year-old famous for his model-meets-rock-chick designs and the man everyone in the industry, not to mention young Hollywood, wants to wear. How could he work with the fabric worn by the Oxford college 'Rahs' with boat shoes, a blue shirt and a signet ring? Exceptionally well, it turns out. He's designed a parka style khaki coat, with a utilitarian-style zip and the three buttons. It's perfect. I'll be wearing it thrown over floral dresses, with rolled up jeans, a white tank and last year's heeled gladiators, and mini skirts and brogues with colourful socks. That is if I can get hold of it. GAP are only producing limited numbers, cleverly making Wang's collection even more covetable. Still, I dropped enough hints - yikes, am I turning into a freebie whore? - and GAP are such prolific gifters that I might just get my hands on one. Fingers crossed...